Curent / Kitchen & Home
Rolling Knife Sharpener
Selected ads for Curent’s Rolling Knife Sharpener, spanning different briefs, hooks, and product demonstrations.
Direct-response video editing
Video ads
for DTC brands.
Product demos, UGC edits, and hook variations for e-commerce. See the work, then explore the different creative approaches.
Explore selected work ↘Selected projects 02
Different briefs. Different creative approaches.
Marlene’s Pet Shop / Pet products
Kitty Kurlz
A shape-shifting cat toy, presented through problem-led ads, creator footage, promotional edits, and longer product stories.
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Behind the edit
I'm Eldar.
I edit DTC video ads.
I turn scripts and raw footage into short-form ads for e-commerce brands. My focus is UGC-style and direct-response creative for Meta, TikTok, and YouTube Shorts, with clear storytelling, strong pacing, and creative variations for testing.
What you'll find in my work
- 01Creator footage and product demonstrations
- 02Different openings and promotional edits
- 03Vertical and 4:5 video formats
Back to selected work ↗
Selected experience
November 2026 – Present
Curent
Video editor · Part-time · DTC / E-commerce
Edit direct-response ads for the Rolling Knife Sharpener, combining creator footage with hands-on product demonstrations. Build edits around different openings, add captions and promotional graphics, and shape the pacing across short offer-led ads and longer product demonstrations.
View the Rolling Knife Sharpener project ↗March – August 2026
Marlene’s Pet Shop
Video editor · UGC & direct-response ads
Edited social ads from scripts, creator footage, product videos, stock footage, and AI-generated assets. Added captions and graphics, created creative variations, and refined edits based on feedback and performance.
2023 – Present
Freelance · Upwork
Video editor · Short-form & paid social
Work with clients and creative teams to turn scripts and raw footage into videos for TikTok, Instagram Reels, YouTube Shorts, and paid social. Projects include UGC-style ads, product videos, captions, and motion graphics.